Located on the coast of the Yellow Sea and backed by the northern Jiangsu plain, Jian Lake is known as the"pearl of the water town" and the hometown of acrobatics and Huai opera. The entire Jian Lake surrounded by long dikes, green trees here set off each other, presenting one of Watertown scenery. Jian Lake has a long history, since the middle of the Ming dynasty, the Shanggang town and the Huduo town already located here. In 2018, the tourist attraction - Jiulongkou tourist resort, successfully ranked the national AAAA level scenic area and national wetland park.

In recent years, Jian Lake county party committee and county government attaches great importance to tourism industry, has developed rapidly. By the end of 2018, the county has 4 scenic spots with the ranking of AA level or above, 5 provincial 2-star or above rural tourism areas. There are 7 registered travel agencies in the county, 4 three-star hotels and 2 five-star standard hotels. In 2018, the county received a total of 2.062 million tourists, with a revenue of 2.365 billion yuan, has increased 13.53 percent year on year.